baby & toddler toys

At KIDLY by MORI, we’re proud to curate toys from brilliant brands that share our values.
From first rattles to forever favourites, our collection of baby and toddler toys is full of clever picks that are beautiful, playful and built to last.

You’ll find everything from stackers and shape sorters to musical toys, soft toys and ride-ons – all thoughtfully designed to encourage learning through play.

Discover the timeless charm of Little Dutch, the sensory magic of Jellycat, the educational innovation of Janod, the playful Scandi aesthetic of Liewood, and of course, our own KIDLY by MORI collection – designed with love and loads of parenting know-how.

These are toys that do more than just look pretty on the shelf – they’re made for hugging, chewing, building, racing and role-playing. Perfect for gifting, playing and everything in between.

At KIDLY by MORI, we’re proud to curate toys from brilliant brands that share our values. From first rattles to...

At KIDLY by MORI, we’re proud to curate toys from brilliant brands that share our values.
From first rattles to forever favourites, our collection of baby and toddler toys is full of clever picks that are beautiful, playful and built to last.

You’ll find everything from stackers and shape sorters to musical toys, soft toys and ride-ons – all thoughtfully designed to encourage learning through play.

Discover the timeless charm of Little Dutch, the sensory magic of Jellycat, the educational innovation of Janod, the playful Scandi aesthetic of Liewood, and of course, our own KIDLY by MORI collection – designed with love and loads of parenting know-how.

These are toys that do more than just look pretty on the shelf – they’re made for hugging, chewing, building, racing and role-playing. Perfect for gifting, playing and everything in between.